On Stage Promo Cards

Redesign of the promotional cards used by the Aga Khan Museum to advertise On Stage, their events in the performing arts calendar season.

CLIENT Aga Khan Museum

ROLE Research, Graphic Design, Photo Editing

DATE January 2017

The museum’s Performing Arts department wanted individual promo cards for each event in its upcoming events season with a revised design that was more visually impactful. This was achieved by first researching the promo materials of other cultural institutions in Toronto and in other countries to discern what design elements they employed that were successful. A consistent layout ensures that all the cards in the series are cohesive, while a variety of bold colours against a black field underline the event title and the museum’s logo so each piece stands out.